Digital Strategist  |  Content Writer  |  Brand Manager

Kris White

Village Of Esencia - Copywriting


Overview:


While working at Greenhaus Agency, I was the lead copywriter on the Village Of Esencia account. I created all marketing and advertising copy for the launch of this beautiful new development in Mission Viejo.


Copywriting samples:




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Community signage:


Future site of Briso Park.

Official sponsor of picnic time.


Future site of Briso Park.

Kids at play. Adults too.


Future site of South Plunge Pool.

Cocktails and cannonballs, anyone?


Future site of South Plunge Pool.

Get ready to make a big splash.


Future site of South Plunge Pool.

Swim laps or lounge around.


Coming Soon: Daycare Center.

We’ll watch ‘em for you.


Coming Soon: Daycare Center.

Watching them is child’s play.



Website copy:


Esencia: The essence of natural living.


As you venture along Antonio Road just off Ortega Highway in Orange County, majestic oak trees and native groves signal your arrival. Cross the bridge, ascend up the broad slope and a breathtaking panorama of rolling hills and vast terrain will captivate your senses. You’ve arrived at Esencia.

Welcome to our newest hillside village with endless coastal and backcountry views of Rancho Mission Viejo. Home to incredible amenities like community farms, bothies for gathering, schools, trails, parks, events and more. It’s a celebration of relaxed outdoor living and individual vitality—a beautiful example of nature, community, and lifestyle blending in unexpected ways.


Home to everything you need.


Esencia offers major amenities for all ages. There are exceptional community hubs that include a K-8 school, two shopping districts, a central clubhouse and pool, sports park, community commons, nature park, and neighborhood bothies to use as gathering spaces. Beyond Esencia, you’re just five miles from the beach, close to San Juan Capistrano, and just a short distance from other major stores, dining and entertainment, and civic amenities.



Esencia means:


Elevated.

West-facing terrain to take in endless views, sunsets, and sea breezes.


Eye Opening.

Fresh interpretations of Napa-based style for indoor/outdoor living.


Exploration.

Ranches, gardens, trails and parks in your own backyard.


Epic.

Schools, transit, recreation & retail create a diverse community.


Eventful.

Gatherings and celebrations build upon an established sense of community.


Everybody.

From homes to amenities, there’s something for everyone and every life phase.



Social post copy:


Join a community of adventure seekers, outdoor lovers, and gardeners. You belong at Esencia.


When you’re here, you’re like family. Come gather, relax, and enjoy life at Esencia.


Let’s rekindle our love for family time, nature, and neighborly get-togethers.


Community gatherings, award-winning schools, and the great outdoors. This is Esencia.


Remember when kids played outside while neighbors talked? Us too. Welcome to Esencia.


Hard work deserves easy living. Enter Esencia—a hillside village to enjoy the good life.


New experiences await you. Outdoor adventures, events, & entertaining—all at Esencia.


What do you feel like doing today? Hiking, grilling, or gardening? Do it all at Esencia.

krisryanwhite.com