Overview:
While working at Morris Communications as Brand Manager for Sony electronics, I helped manage and write copy for the digital campaign to launch their new waterproof earbuds targeting athletes such as runners.
My role:
Integrated campaign ideation
Social content strategist and channel manager
Community manager
Copywriter
The results:
The landing page and digital marketing support for launch was a big success. We organized a tweet chat with Olympic runner Meb Keflezighi which earned 3,600,000 impressions and international media coverage. We also gained 180,825 direct consumer interactions and increased traffic to the landing page with over 70 million impressions.