Digital Strategist  |  Content Writer  |  Brand Manager

Kris White

Ballast Point Brewing Co. - Digital Strategy & Content Writing



Overview:

As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social media management: visual and copy content creation, post scheduling, analytics tracking/reporting, and social influencer and media partnership coordination.



My role & strategy:

  • Manage all social media channels for Ballast Point Brewing Co.

  • Content strategy & scheduling

  • Content copywriting for all posts and engaging with fans on all channels

  • Content creation (photography) & curation with social influencers, press outlets, and cross-promotional brand partnerships

  • Campaign sweepstakes activations

  • Active consumer response & moderation

  • Social analytics

  • Targeted social ads based on campaign goals

  • Digital campaign strategy & execution for new products, seasonal/holiday campaigns, overarching brand affinity campaigns

  • Website updates to align with digital marketing efforts & ongoing campaigns

  • E-Newsletter content creation & overall management

  • SEO & Google Analytics


The results:





Instagram content writing & creation:



Facebook content writing & creation:



Twitter content writing & creation:



krisryanwhite.com