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Digital Strategist  |  Content Writer  |  Brand Manager

Kris White

Ballast Point Brewing Co. - Digital Strategy & Content Writing


As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social media management: visual and copy content creation, post scheduling, analytics tracking/reporting, and social influencer and media partnership coordination.

My role & strategy:

  • Manage all social media channels for Ballast Point Brewing Co.

    • Content strategy & scheduling

    • Content copywriting for all posts and engaging with fans on all channels

    • Content creation (photography) & curation with social influencers, press outlets, and cross-promotional brand partnerships

    • Campaign sweepstakes activations

    • Active consumer response & moderation

    • Social analytics

    • Targeted social ads based on campaign goals

  • Digital campaign strategy & execution for new products, seasonal/holiday campaigns, overarching brand affinity campaigns

  • Website updates to align with digital marketing efforts & ongoing campaigns

  • E-Newsletter content creation & overall management

  • SEO & Google Analytics

The results:

Instagram content writing & creation:

Facebook content writing & creation:

Twitter content writing & creation:


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