Overview:
As Digital Brand Manager in Marketing & Communications for Ballast Point, I managed all social channels. We didn't have a dedicated photographer for visual assets, so I grabbed a camera and taught myself product/lifestyle photography.
My role:
I styled, shot, and edited approximately 90% of the photography content for Ballast Point social media channels, maintaining a consistent look & feel in accordance with our brand guidelines.
Product photography
Lifestyle/editorial photography
Tasting room photography (food, staff, atmosphere)
Media asset requests
Brewery and employee photography
Results:
Through elevated product/lifestyle photography quality, we've seen our social engagement increase exponentially—giving new life to each channel and enticing our fans through polished and consistent on-brand visuals.