Digital Strategist | Content Writer | Brand Manager

Kris White

ResMed - Digital Strategy & UX Copy

Case study: outlining the issues and opportunities for consumer engagement and lead generation at every journey stage.

ResMed Website Launch - Digital Strategy & Content Writing

This case study outlines the complete information architecture, content strategy, and new features of the ResMed.com site.

Ballast Point New Product Launch - Digital Strategy & Content Writing

As Digital Brand Manager in Marketing & Communications for Ballast Point, one of my roles included the digital strategy for new products.

Ballast Point Brewing Co. - Digital Strategy & Content Writing

Overview: As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social...

ResMed - Social Media Management

Overview: ResMed is a global medical device company that creates products and SaaS solutions for those suffering from sleep apnea. Sleep...

Sony New Product Launch - Digital Strategy & Content Writing

Overview: While working at Morris Communications as Brand Manager for Sony electronics, I helped manage and write copy for the digital...