Illumina Microbiology Section Redesign: Content Strategy and Design
Project Overview: The Microbiology section on Illumina.com is popular with our audience but had become outdated and cluttered, leading to...
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CONTENT DESIGNER & STRATEGIST | UX WRITER | BRAND MARKETER
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ResMed - Digital Strategy & UX Copy
Case study: outlining the issues and opportunities for consumer engagement and lead generation at every journey stage.
ResMed Website Launch - Digital Strategy & Content Writing
This case study outlines the complete information architecture, content strategy, and new features of the ResMed.com site.
Ballast Point New Product Launch - Digital Strategy & Content Writing
As Digital Brand Manager in Marketing & Communications for Ballast Point, one of my roles included the digital strategy for new products.
Ballast Point Brewing Co. - Digital Strategy & Content Writing
Overview: As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social...
ResMed - Social Media Management
Overview: ResMed is a global medical device company that creates products and SaaS solutions for those suffering from sleep apnea. Sleep...
Ballast Point - Content Creation Videography
Overview: As Digital Brand Manager in Marketing & Communications, I wanted to use videography to showcase our beers, tasting rooms,...
Ballast Point Brewing - Content Creation Photography
Overview: As Digital Brand Manager in Marketing & Communications for Ballast Point, I managed all social channels. We didn't have a...
Village Of Esencia - Copywriting
Overview: While working at Greenhaus Agency, I was the lead copywriter on the Village Of Esencia account. I created all marketing and...
Sesame Gifts - Copywriting
Overview: Sesame makes sending physical gifts as easy as sending a text message. The app allows users to browse, select and send...
ProFlowers Valentine's Day Campaign - Copywriting
Overview: I was a Senior Copywriter for ProFlowers, one of the first e-commerce sites to sell affordable flowers online. I wrote email,...
ProFlowers Mother's Day Campaign - Copywriting
Overview: I was a Senior Copywriter for ProFlowers, one of the first e-commerce sites to sell affordable flowers online. I wrote email,...
Green Flash Brewing: Cellar 3 Sour Beers - Copywriting
Overview: I was hired as a freelance copywriter for Green Flash Brewing's product copy for their new Cellar 3 beers. The Cellar 3 product...
Green Flash Brewing Company - Copywriting
Overview: I was hired as a freelance copywriter for Green Flash Brewing's brand manifesto and brochure copy. Green Flash needed to...
Sea Summit - Copywriting
Overview: While working at Greenhaus Agency, I was lead copywriter on the Taylor Morrison account. I created all the marketing and...
Original Grain - Copywriting
Overview: Original Grain, fabricator of wood & steel handcrafted watches, hired me as their freelance copywriter to create their brand...
Sony New Product Launch - Digital Strategy & Content Writing
Overview: While working at Morris Communications as Brand Manager for Sony electronics, I helped manage and write copy for the digital...
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