Digital Strategist | Content Writer | Brand Manager

Kris White

ResMed - Digital Strategy & UX Copy

Case study: outlining the issues and opportunities for consumer engagement and lead generation at every journey stage.

ResMed Website Launch - Digital Strategy & Content Writing

This case study outlines the complete information architecture, content strategy, and new features of the ResMed.com site.

Ballast Point New Product Launch - Digital Strategy & Content Writing

As Digital Brand Manager in Marketing & Communications for Ballast Point, one of my roles included the digital strategy for new products.

Ballast Point Brewing Co. - Digital Strategy & Content Writing

Overview: As Digital Brand Manager in Marketing & Communications for Ballast Point Brewing, one of my roles included complete social...

ResMed - Social Media Management

Overview: ResMed is a global medical device company that creates products and SaaS solutions for those suffering from sleep apnea. Sleep...

Ballast Point - Content Creation Videography

Overview: As Digital Brand Manager in Marketing & Communications, I wanted to use videography to showcase our beers, tasting rooms,...

Ballast Point Brewing - Content Creation Photography

Overview: As Digital Brand Manager in Marketing & Communications for Ballast Point, I managed all social channels. We didn't have a...

Village Of Esencia - Copywriting

Overview: While working at Greenhaus Agency, I was the lead copywriter on the Village Of Esencia account. I created all marketing and...

Sesame Gifts - Copywriting

Overview: Sesame makes sending physical gifts as easy as sending a text message. The app allows users to browse, select and send...

ProFlowers Valentine's Day Campaign - Copywriting

Overview: I was a Senior Copywriter for ProFlowers, one of the first e-commerce sites to sell affordable flowers online. I wrote email,...

ProFlowers Mother's Day Campaign - Copywriting

Overview: I was a Senior Copywriter for ProFlowers, one of the first e-commerce sites to sell affordable flowers online. I wrote email,...

Green Flash Brewing: Cellar 3 Sour Beers - Copywriting

Overview: I was hired as a freelance copywriter for Green Flash Brewing's product copy for their new Cellar 3 beers. The Cellar 3 product...

Green Flash Brewing Company - Copywriting

Overview: I was hired as a freelance copywriter for Green Flash Brewing's brand manifesto and brochure copy. Green Flash needed to...

Sea Summit - Copywriting

Overview: While working at Greenhaus Agency, I was lead copywriter on the Taylor Morrison account. I created all the marketing and...

Original Grain - Copywriting

Overview: Original Grain, fabricator of wood & steel handcrafted watches, hired me as their freelance copywriter to create their brand...

Sony New Product Launch - Digital Strategy & Content Writing

Overview: While working at Morris Communications as Brand Manager for Sony electronics, I helped manage and write copy for the digital...